State of Model Context Protocol in Retail 2026
We surveyed senior technical leaders in retail to find out where the industry stands with MCP adoption. Dig into the full report for a data-driven look at the priorities and pains affecting MCP in production.
What’s Inside
Retail leaders see real potential in MCP, particularly for turning fragmented data into smarter supply chain, pricing, and customer experience decisions.
- More than 40% of retailers are using MCP in production
- Data analysts and scientists are the early adopters of MCP
- Supply chain and pricing optimization top a long list of use cases
- MCP usage is exposing concerns about data quality and availability